VeliTech: Powering BlueChip Success in India
The Proof? Ask The Client
Measurable Results
Breaking into India's iGaming landscape meant confronting several major operational roadblocks:
- Patchy payment ecosystem with frequent service interruptions
- Limited support for cryptocurrency betting
- Widespread use of low-end mobile devices in Tier-3 markets
- Legacy engagement tools became costly as BlueChip scaled
- Limited CRM flexibility hampering personalisation efforts
- Costly need for separate data platforms to measure performance
- Clunky registration and payment journeys causing player drop-off
- Regular domain blocks in unregulated areas
- Constant need to adapt to local regulations and technical constraints
In BlueChip’s Words
Solutions & Results
Platform Infrastructure & Reliability
The Challenge:
Operating in India meant dealing with unstable network conditions and strict regulatory oversight that could lead to domain blocks at any time.
- Built a robust platform, achieving 99.95% uptime even in challenging conditions
- Created the Traffic Direction System that automatically detects domain blocks and redirects traffic to active mirrors
- Enabled smooth gameplay with 32–54ms latency
- Built a microservices architecture that handles 4,500+ wallet transactions per second
Impact:
Even during domain blocks and network issues, BlueChip stayed live, earning player trust and avoiding costly downtime.
Payment Innovation
India’s fragmented payment system made it hard to deliver a smooth player experience — and harder still to retain users.
How VeliTech helped:- Integrated 50+ local and global payment methods
- Enabled real-time cascading & routing
- Set up seamless mobile money integration reflecting local preferences
- Launched buddy-to-buddy transfers (commission-free)
- Built a Real-Time Crypto Conversion Engine that lets players use cryptocurrency for all games
Impact:
BlueChip offered reliable, flexible payment options from day one, processed over £400,000 in crypto bets in just one year, and generated additional GGR from a previously untapped market segment.
Compliance & Accessibility
The Challenge:
Navigating India's regulatory landscape while ensuring players could always access the platform.
- Developed geo-targeted routing to maintain access in restricted areas
- Built real-time transaction monitoring and fraud prevention systems
- Created a custom bonus abuse detection system based on BlueChip's specific parameters
Impact:
BlueChip maintained maximum platform availability while protecting the business from fraud and regulatory risks.
CRM & Player Engagement
As they grew, BlueChip tested several popular engagement platforms, but these imposed extra costs for scaling campaigns and required expensive third-party integrations to measure results.
How VeliTech helped:- Moved BlueChip to VeliEDGE, enabling 200+ active workflows without extra costs
- Enabled in-app messaging through the Message Feed — no additional permissions needed
- Built custom mobile push notifications to match exact requirements
- Created a pop-up system specifically for the Indian market
- Synced directly with VeliHorizon for instant data flow
Impact:
The Message Feed quickly became BlueChip's most-used channel, sending 4.5+ million messages in just two months. BlueChip gained full control over their engagement strategy without worrying about rising costs as they scaled.
Smart Retention & Loyalty
The Challenge:
Keeping players engaged in a competitive market with high acquisition costs.
- Offered RFM (Recency, Frequency, Monetary) monitoring to spot at-risk players after 7 days
- Set up automated retention workflows with game-type segmentation
- Created reactivation flows based on how long players had been inactive
- Launched Loyalty Points with auto-rewards built in
- Developed Magic Link feature letting players instantly log in and land on targeted pages
Impact:
BlueChip dramatically improved player retention, cutting down churn and boosting lifetime value by 20% through better targeting and automated journeys.
Mobile-First UX
The Challenge:
India's Tier-3 regions rely heavily on mobile devices, often with limited bandwidth and lower-end hardware.
- Designed UI/UX specifically for low-end devices and small screens
- Built lightning-fast load speeds even in low-bandwidth areas
- Created an Adaptive Registration Engine with forms tailored to traffic source and player type
- Set up on-site payment flows via API integration, keeping players on the platform
Impact:
BlueChip delivered a casino experience that felt native on mobile — fast, beautiful, and smooth, even on basic devices, reaching players that many competitors overlooked.
Sportsbook Integration
The Challenge:
India's sports-loving audience wanted a sportsbook matching BlueChip's casino excellence, but most solutions treated these as separate products.
- Delivered a seamless experience across casino and sportsbook
- Built seamless wallet sharing between products
Impact:
One unified experience across casino and sports — designed to drive cross-sell and increase player lifetime value.
The Boutique Partnership Approach
The Challenge:
While many providers take a one-size-fits-all approach, VeliTech disrupts the market standard by offering a boutique partnership model. For BlueChip, this meant:
- Close communication with bi-weekly sync meetings
- Continuous optimisation based on real-world performance data
- A phased implementation approach allowing adaptation to emerging challenges
This step-by-step rollout kept things smooth and stable, with no production hiccups.
