Survey
Marketing CRM Challenges and Insights Questionnaire
What’s your biggest challenge in managing marketing CRM campaigns?
Difficulty in segmenting players
Lack of real-time data for personalisation
Limited automation
How do you measure the success of your CRM initiatives?
Player retention rates
Growth in player lifetime value (LTV)
Campaign engagement (e.g., click-through rates)
Reduction in churn
What’s your main challenge in player retention and reactivation?
Identifying the right audience
Creating personalised offers
Timing campaigns effectively
Budget constraints for rewards
If you could change one thing about your CRM system, what would it be?
Better integration with other tools
Faster data processing
Improved analytics
Simpler workflows for non-technical users
How confident are you in the accuracy of your CRM’s player insights?
Very confident – reliable and actionable
Somewhat confident – require manual verification
Not confident – insights lack depth or accuracy
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