Picture it as the golden metric that tells you how valuable a player will be over their entire relationship with the casino. It’s like having a crystal ball that reveals the net profit they’ll bring, making every spin and bet a piece of a much larger puzzle.
VeliEDGE is a dynamic, revolutionary client engagement and marketing automation tool designed to boost customer retention, analyse player behaviours, and accurately calculate player lifetime value. EDGE stands for Engaging Digital Gaming Experience, meaning VeliEDGE provides an interactive and immersive gaming environment. By leveraging our robust player engagement platform, operators can maximise their players’ LTV through personalised experiences and tailored promotions, ultimately driving long-term profitability for their businesses.