Optimise Customer Conversion with AI-Enhanced Features in VeliEDGE

Introducing Two New Features within VeliEDGE

The iGaming sector is not just expanding; it’s being reshaped by a confluence of factors such as tech innovation, which saw a market growth of 12% last year (according to the Grand View Research), shifting consumer trends towards mobile usage, and a more vibrant competition than ever. 

Reports indicate that customer expectations are centred around personalised gaming experiences, with a 19% rise in demand for customised content. A study conducted by Accenture found that 75% of consumers are more likely to purchase from a company that offers personalised recommendations based on their previous gaming activities. 2

To capitalise on these opportunities, iGaming businesses must integrate sophisticated solutions that refine customer engagement, enhance retention, and maximise customer lifetime value.

In response to these industry demands, we proudly introduce VeliEDGE, a dynamic and revolutionary client engagement and marketing automation tool powered by next-generation technology. Designed exclusively for the iGaming industry, VeliEDGE provides an interactive and immersive gaming experience, ensuring your online casino business thrives in a crowded marketplace.

VeliEDGE stands for Engaging Digital Gaming Experience, and it encapsulates the essence of what our product offers – a fully personalised, immersive gaming experience for your customers. With VeliEDGE, you can deliver automated and customised experiences across multiple channels and devices, catering to your players’ preferences, all at the right time.

Today, we are excited to announce the addition of two groundbreaking features to VeliEDGE, powered by artificial intelligence, that will revolutionise how you engage with your customers and drive conversion rates.

The ‘Best Time to Send’ feature, powered by AI, analyses individual customer patterns to predict the most likely time for online activity and message visibility.

By leveraging this technology, you can ensure that your valuable communications, promotions, and offers are delivered when they resonate with the customer. This targeted approach not only increases the likelihood of customer engagement but also enhances the overall user experience.

For example, by utilising VeliEDGE’s ‘Best Time to Send’ feature, an online casino could analyse player data to discover that a segment of users is most active on weekend evenings. The AI could then schedule the distribution of promotional offers for slots or live tournaments to coincide with these peak times, increasing the likelihood of participation and engagement.

Choosing the most effective communication channel can significantly impact customer conversion rates. Similarly, with the ‘Best Channel to Send’ feature, the platform might identify that a group of players frequently engages with content sent via SMS rather than email. The AI would then prioritise SMS for these users when alerting them to new games or bonus rewards.

With VeliEDGE’s AI-driven ‘Best Channel to Send’ feature, the platform analyses each customer’s open rate and click rate individually. This intelligent system empowers Marketing Managers to automatically send messages through the channel that has yielded the best results for each customer. For more experienced users seeking greater control, the option to limit the number of channels is also available. By leveraging the preferred communication channel for each customer, you can significantly improve customer conversion rates and build stronger relationships with your audience.

With unveiling our two cutting-edge AI-driven features – ‘Best Time to Send’ and ‘Best Channel to Send’ – VeliEDGE empowers you to deliver personalised, immersive gaming experiences that maximise customer conversion rates. By analysing individual customer behaviour, VeliEDGE’s analytical approach ensures communications are precisely timed and channelled, enhancing engagement and customer value.Take advantage of the opportunity to take your iGaming business to new heights. Reach out to us today and discover how VeliEDGE can revolutionise your customer retention strategies, boost conversions, and propel your business toward success.