London, United Kingdom – August 1, 2024
VeliTech today announced its key role in launching BindasBet, a new sports betting brand by BraveRave for the Indian market. The VeliTech comprehensive product suite facilitated a swift and seamless market entry for BraveRave, covering every aspect of the launch from back-office platform management to player retention, content, and payments.
BindasBet, named after the Hindi word “bindaas” (relaxed, independent, daring), features a sportsbook marketplace with Saba Sports, focusing on cricket betting. The platform reflects BraveRave’s deep understanding of the rapidly developing Indian market, gained through over three years of operation in the region.
Giorgi Alexidze, CEO at VeliTech
Our collaboration with BraveRave on BindasBet showcases the VeliTech ability to deliver complete iGaming solutions tailored to specific markets. We’ve provided an all-encompassing suite that covers everything from back-office management to player engagement, content, and payments. This enables BindasBet to enter the Indian market efficiently and offer a tailored gaming experience.
Lasha Gogiberidze, CEO at BraveRave
The VeliTech solutions were crucial in creating BindasBet. Their technology enables us to offer a localised, personalised betting experience that caters to the diverse preferences of Indian players. We’re committed to fostering a fair and transparent gaming environment as this emerging market continues to evolve.
BraveRave’s approach with BindasBet emphasises localisation of titles, content in various regional languages, and promotions tailored to different player tastes. This customer-oriented strategy aims to meet the unique needs of the Indian iGaming market, which is still in its infancy but developing rapidly.
The integrated product ecosystem from VeliTech enabled a rapid and smooth market debut for BindasBet. At the heart of this suite lies a seamless integration of VeliHorizon, a back-office platform, and VeliEDGE, a CRM platform both custom-built by VeliTech. This product blend seamlessly interacts with all other VeliTech products such as payment gateway and content aggregation, creating a unified solution that stands out in the global iGaming sector. The cohesive nature of this ecosystem streamlines the process of launching new brands, offering clients an unmatched level of convenience and operational efficiency.
About VeliTech
VeliTech provides comprehensive iGaming solutions to meet the needs of the global iGaming industry. The company offers a full product suite that enables swift and seamless market entry for iGaming brands. From back-office management to player retention and payments, the VeliTech integrated ecosystem covers all aspects of iGaming operations. As part of Veli Group, which unites B2B solutions and global B2C brands, VeliTech aims to advance iGaming technology and drive client success.
About BraveRave
BraveRave is a dynamic iGaming group with a significant presence in South Asia. Established in 2021, the company operates both B2B and B2C brands, focusing on delivering innovative betting experiences tailored to local markets. With over three years of experience in the Indian iGaming landscape, BraveRave specialises in localised content, multi-language support, and personalised promotions.
