In the busy world of iGaming, where players are constantly bombarded with choices, holding their interest is a big challenge.
The primary issue? Capturing and retaining the attention of players in a market saturated with choices. With new online casinos and betting platforms sprouting up every other day, the modern gambler is spoilt for choice.
VeliEDGE, the cutting-edge iGaming marketing engagement & automation platform, revolutionises how you interact with your customers. Whether used as a standalone solution or as part of the comprehensive iGaming ecosystem of products, VeliEDGE empowers you to automate targeted campaigns, saving time and maximising results.
One of the standout features of VeliEDGE is the new entry node called ‘Entry from Workflow.’ This powerful tool allows you to target customers who have completed a different workflow strategically. By specifying one or more source workflows and selecting exit points, you can precisely identify and engage the customers you want in your current workflow.
In other words, VeliEDGE’s ‘Entry from Workflow’ feature allows operators to target customers who have completed specific workflows, improving your targeting and conversion rates. With automation capabilities, you can create complex workflows that adapt to customer behaviour seamlessly.
This feature is quite simple to adopt, making selecting desired exit points from source workflows easy with just a few clicks. By automating customer segmentation and targeting, ‘Entry from Workflow’ saves you time and resources that can be utilised on other important aspects of your iGaming business. Ultimately, ‘Entry from Workflow’ helps you enhance your marketing efforts and drive higher revenue.
Emphasising the main points of streamlining business workflows with the new VeliEDGE’s feature
Adding the new ‘Entry from Workflow’ node brings many benefits to the VeliEDGE platform, empowering iGaming operators to optimise workflow management seamlessly.
The Large Workflows Management
The ‘Entry from Workflow’ node simplifies the management of large workflows. Instead of tackling a complex and overwhelming workflow, businesses can now easily break it down into smaller, more manageable flows. These individual flows can then be combined seamlessly, allowing for a more efficient and streamlined workflow management process. This ensures a seamless transition for new customers, minimising the risk of missed leads and the need for extensive data filtering.
One of the critical advantages of this new feature is the ability to create workflow cascades. With this functionality, iGaming operators can quickly establish a series of interconnected workflows, enabling a smooth flow of tasks and processes. Furthermore, the cascades created by this feature simplify the management of lost customers during the non-operational flow period.
Building a Comprehensive Flow in Just a Single Step
‘Entry from Workflow’ node eliminates the previous system constraint, where creating a flow, including those in the previous one, was quite challenging. With this new functionality, businesses can seamlessly incorporate individuals who have gone through a previous flow, ensuring continuity and targeted engagement. This eliminates the need for lengthy and intricate flow designs, saving iGaming operators time and effort.
How it Works
Using this innovative functionality is simple. With VeliEDGE, adding ‘Entry from Workflow’ as an entry point is just a few clicks away. You can effortlessly choose the desired exit points from other source workflows in the node’s settings. Any customer completing those exit points will automatically enter your workflow, ensuring you reach the right audience with personalised marketing messages.
You can effortlessly choose the desired exit points from other source workflows in the node’s settings. Any customer completing those exit points will automatically enter your workflow, ensuring you reach the right audience with personalised marketing messages.
Experience the game-changing power of VeliEDGE, the cutting-edge iGaming client engagement & marketing automation platform.
The new ‘Entry from Workflow’ feature offers the following benefits:
- Enables precise targeting of customers who have completed specific workflows;
- Simplifies large workflows for improved efficiency;
- Enhances customer management capabilities;
- Eliminates the need for complex flow creation;
- Minimising the risk of missed leads (if the workflow is stopped);
- Optimises operations for increased success.
Embrace the future of iGaming marketing with VeliEDGE and harness the power of automation. Ready to revolutionise your iGaming marketing strategy? Contact our team today to learn more about how VeliEDGE can elevate your business to new heights.