September 5, 2025 – We’re excited to announce that Mats Lundin has joined VeliTech as Chief Sales Officer, bringing over a decade of commercial leadership experience to drive our next phase of growth. As operators worldwide increasingly seek technology partners they can truly trust, Mats arrives at the perfect time to help them discover what battle-tested solutions can deliver.
Mats will lead our global sales strategy, connecting operators with the comprehensive VeliTech suite that’s already powering winning experiences across multiple markets. His appointment reflects our commitment to partnering with operators who expect more than promises – they want technology that’s already proving itself where it matters most.
Giorgi Aleksidze,
CEO at VeliTech
Mats embodies the kind of proven expertise that our operator partners expect. His track record of building meaningful relationships and driving revenue growth aligns perfectly with our approach of backing our technology with real results. When we say we bet on our tech, our leaders understand what that means in practice.
Joining us from Vegangster where he served as Sales Manager, Mats brings a wealth of experience from across the iGaming ecosystem. His career includes leadership roles as Director of Sales and Chief Commercial Officer at Gaming Corps, Head of Sales at iSoftBet, and various commercial positions where he consistently delivered revenue growth and market expansion.
His expertise spans provider and operator relationship management, regulatory navigation, and market analysis across both B2B and B2C sectors. Most importantly, he has a proven ability to identify growth opportunities and translate them into sustainable commercial success.
Mats Lundin,
CSO at VeliTech
What drew me to VeliTech is their unique position in the market. This is not just another platform provider making bold claims – this is a team that operates their own gaming brands and proves their technology works where it matters most. That combination of technical excellence and real-world validation creates compelling value for operators.
The VeliTech platforms cover all critical aspects of iGaming, from player account management and no-code CRM to payment gateways, sportsbook platform, content aggregation, and game development. Mats joins as we continue expanding across regulated markets, bringing our proven solutions from European casinos to emerging African and Asian markets and beyond.
Ready to discover what proven technology can do for your operation? Mats and the VeliTech team are here to show you exactly why we bet on our tech – and why you should too.
FAQ
Mats is a seasoned iGaming executive with over a decade of commercial leadership experience. He has consistently driven revenue growth, built long-term operator partnerships, and expanded businesses across multiple markets. Mats Lundin’s appointment as Chief Sales Officer at VeliTech ensures operators worldwide have a dedicated leader to connect them with our battle-tested ecosystem.
As Chief Sales Officer, Mats will lead the VeliTech global sales strategy, strengthen relationships with operators, and accelerate adoption of the VeliTech suite across regulated markets in Europe, Africa, Asia, and beyond.
Unlike many platform providers, VeliTech operates its own gaming brands. This means our technology is not only built for operators — it is proven daily in real-world environments, from African betting shops to European casinos. We don’t just promise performance; we demonstrate it.
Operators interested in learning more about the VeliTech solutions can connect directly with Mats Lundin and the VeliTech team through our website or at upcoming industry events.
About VeliTech
VeliTech is the B2B technology arm of Veli Group, delivering comprehensive iGaming solutions that have been proven in real-world operations. The company’s unique advantage lies in its parent company’s philosophy: they don’t just develop technology, they bet their own business on it through live gaming operations across multiple markets.
The VeliTech suite includes VeliGames content aggregation capabilities, VeliEDGE no-code CRM solutions, VeliSports sportsbook platform, and VeliHorizon as the core platform for operators. Each solution has been battle-tested through Veli Group own B2C brands operating from African betting shops to European casinos.
VeliTech game portfolio features two own specialised providers: VeliPlay createing innovative crash games and Heaven of 7 developing engaging slot games.
