By dispatching personalised offers, bonuses, and other incentives, Rival Fantasy successfully rekindled the interest of inactive users, urging them to revisit and re-engage with their platform.
How VeliEDGE Transformed Marketing Game for Rival Fantasy
About the client
Rival is a Fantasy Sports provider that offers fun and unique sports gaming experiences. With over 1,700 players daily the company offers new experience in fantasy sports both for seasoned enthusiasts and individuals embarking on their journey in this captivating realm.
The Challenge
Managing player retention and engagement in a resource-draining environment:
Rival Fantasy faced a daunting challenge: effectively managing player retention and engagement in a resource-draining environment. Traditional processes, such as handling spreadsheets and managing email lists, led to errors and inefficiencies.
Existing marketing platforms offered an overwhelming array of features without truly addressing the unique needs of Rival Fantasy. Add to that the mounting challenges from sports betting competitors and advertising restrictions, and the Fantasy Sports industry landscape became increasingly complex.
The Solution
An all-in-one solution that streamlined marketing and client engagement processes
Rival Fantasy’s ambition was not just to survive but to thrive – aiming to create a more transparent, accessible, and engaging fantasy gaming environment, asserting itself as an industry frontrunner.
To address Rival Fantasy’s challenges, our team implemented VeliEDGE , an all-in-one solution that streamlined marketing and client engagement processes.
Our team initiated a comprehensive solution by automating the fundamental processes, which included the “Welcome flow” and “Transactional notifications” for deposit and withdrawal processes. As the VeliEDGE team scaled up the efforts, advanced workflows were introduced, such as the “Bonus for first-time depositors” and “Referral campaigns,” augmenting a unique approach to user engagement.
Additionally, based on particular understanding of customer interests in specific game categories or types of sports, our team set up reactivation workflows, ensuring a seamless and personalised experience for each player.
VeliEDGE empowered Rival Fantasy to launch tailored marketing campaigns, retain customers, and drive lifetime value. The platform's capabilities allowed for personalised touches across various channels, ensuring a seamless and engaging experience for players.
By automating communication and delivering targeted campaigns, Rival Fantasy is making strides towards a prominent position in the industry, capturing new opportunities for growth and establishing a proper foothold.
The Implementation
The implementation of VeliEDGE was a turning point for the Rival Fantasy team
It liberated the Client from mundane tasks like manually entering data into spreadsheets, allowing them to focus on what would keep their business entrenched in the marketplace. Rival Fantasy leveraged the capabilities of the VeliEDGE platform, benefiting from several of its robust features:
Dynamic Payloads Integration
VeliEDGE built-in feature supports dynamic payloads in webhooks. This allowed Rival Fantasy's players to seamlessly receive referral bonuses.
Engagement Boost through Multi-Event Triggers
With VleliEDGE, Rival Fantasy could craft single workflows that are triggered by multiple events. This empowered them to design campaigns perfectly in sync with their customer preferences, thereby boosting engagement.
Precise Push Notifications with External ID Integration
Thanks to the in-built integration of the OneSignal ID, Rival Fantasy was equipped to dispatch push notifications more accurately and efficiently.
Improved App Navigation with Additional Data in Mobile Pushes
The VeliEDGE platform offers a feature for including extra data in mobile pushes. Rival Fantasy utilised this to redirect users to specific pages via push notifications, enhancing the app's overall user experience.
Interactive Mobile Pushes with Enhanced Buttons
Using VeliEDGE inherent feature of incorporating multiple buttons in mobile push notifications, Rival Fantasy designed engaging messages, facilitating users to interact with their content effortlessly.
The Results
Dynamic Payloads Integration
Rival Fantasy can now make informed decisions using a rich archive of historical data, enabling them to gauge their growth journey and evaluate the impact of VeliEDGE over time.
Strategic Customer Segmentation for Proactive Retention
VeliEDGE RFM segmentation (Recency, Frequency, Monetary Value) gave Rival Fantasy unparalleled insights into player behaviour. This empowered them to promptly spot and re-engage players showing signs of fading interest and strengthen the bond with loyal users.
Bespoke Campaigns Tailored for Distinct User Segments:
By dispatching personalised offers, bonuses, and other incentives, Rival Fantasy successfully rekindled the interest of inactive users, urging them to revisit and re-engage with their platform.
By dispatching personalised offers, bonuses, and other incentives, Rival Fantasy successfully rekindled the interest of inactive users, urging them to revisit and re-engage with their platform.
In Conclusion
By leveraging the transformative capabilities of VeliEDGE mar-tech platform, Rival Fantasy was able to overcome the challenges of managing retention and engagement processes.
With increased efficiency and a newfound ability to concentrate on core business objectives, Rival Fantasy positioned itself as the premier fantasy sports app, offering unparalleled experiences and captivating a growing user base.
VeliEDGE is a platform that we know is ready and willing to grow with us. They continue to make remarkable updates to the platform that have made our lifecycle marketing needs easier to meet. With a team always willing to provide support and optimise the experience, VeliEDGE is an easy choice for scaling companies.
Bryan K. Oldham
CMO at Rival Fantasy
About VeliTech
At VeliTech, we’re passionate about creating innovative gaming products that drive engagement, increase revenue and deliver the best possible experience for players.
Our team is made up of experienced and knowledgeable iGaming professionals who understand the industry inside out. We've been providing cutting-edge solutions to our clients, working with both established operators and emerging brands to help them achieve their business goals.
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Games integrated
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Integrated game providers
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Years combined experience in iGaming
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Users served with our iGaming products
200+
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