There’s no better time to start an online gaming business.
People are more glued to their smartphones than ever. A huge portion of the global population now has access to the Internet and convenient online payment gateways. These factors have conspired to boost online gaming businesses.
The industry had a remarkable market size of USD 63.53 billion in 2022 and is expected to grow at a compounded rate of 11.7% yearly until 2030.
Although the pie is enormous, not all companies that take a bite see massive returns. To succeed in this industry, your casino platform must stand out from competitors. And for that, you must offer the best selection of the highest quality games and an experience that wows players. And one of the ways to make that happen is to pick the best online casino game provider.
In this article, we’ll discuss the criteria you should consider when choosing an online casino game provider. But first, let’s review what it is.
What are casino game providers, and how can they help you?
Casino game providers design, develop, and supply digital games to online casino platforms. They also ensure an optimal experience for end users by providing a great interface, reliable performance, and fair play protocols.
Game providers are vital to the success of online casino operators. After all, the games are what keep players coming back for more.
Casino game providers offer games from two broad categories:
- House-banked games: These are games played against the house or casino, like roulette, blackjack, craps, keno, and slots.
- Peer-to-peer games: This category covers games gamblers play against each other, such as poker.
Next, we’ll talk about the criteria to consider when choosing a casino game provider.
How to choose the right online casino game provider
So, how do you know which online casino game provider is a reliable partner? Consider the following criteria to choose the best one:
The provider must be licensed by your jurisdiction’s gambling authority, such as the National Gaming Board in Sweden, the Gambling Commission in the UK, or the British Columbia Gaming Policy and Enforcement Branch in Canada.
The right online casino provider keeps up with trends as well as has a range of games to meet specific player preferences. Don’t just offer crowd favourites, like slots, roulette, and blackjack. Be ready with niche offerings, such as scratch cards, bingo, and multi-hand video poker – whatever your target audience is up to.
Players have varying tolerance for risk. Choose game providers that offer a wide range of wagering options, allowing you to attract high rollers and conservative players. Offerings like progressive jackpots and seasonal tournaments allow you to offer huge winnings even to people who only have an appetite for small bets.
Online casinos involve the exchange of money, making security a paramount concern. Work only with game providers that protect sensitive data with cutting-edge encryption technology, such as Secure Socket Layer (SSL) and Transport Layer Security (TLS).
Compatibility with multiple devices
The provider’s games should work on many different devices. That is, the quality of the gaming experience should be as good on smaller smartphone screens as on the desktop version. This is particularly crucial as, in most countries, 80% of online gambling customers use mobile devices.
Mobile compatibility helps keep players on your platform even on the go.
An engaging interface attracts players, while a simple and intuitive interface keeps users on your platform. Choose a game provider that excels at balancing aesthetics and usability.
Look for a game provider that offers one-time API integration. This way, integrating the game into your platform will be swift and painless. Even better, work with a casino aggregator provider offering a software solution that integrates different game providers’ APIs into one. This will give you access to several game providers all at once.
Terms of cooperation
When checking the terms of cooperation, look beyond the games, licensing, and payment methods. Make sure to note the extent of technical support you’ll receive from the provider: good tech support means little downtime for your platform.
Your casino game provider should deploy the latest technologies, such as blockchain, artificial intelligence (AI), augmented reality (AR), and virtual reality (VR). These technologies will help you keep up with trends in the highly competitive gaming market. Blockchain and AI are particularly crucial to ensuring anonymous transactions, fast payouts, and – personalised gaming experience.
With so many factors, honing in on one provider can be difficult. We’ll introduce you to a reputable game aggregator to streamline your search.
Working with a casino aggregator
As mentioned above, one of the best ways to access a large portfolio of games is to work with a game aggregator.
VeliGames offers a single API integration, making it easy for casino operators to access various games, manage their offerings, and expand their game selection as needed.
What more to wish for? Well, you always need to strive for innovation. In the next section, we’ll explore the technologies that will shape the world of online casinos in 2024 – they will help you stay ahead of the competition.
2024 iGaming trends: The future of online casinos
The world of online gaming is quickly evolving, and competition is cutthroat. Casino providers that fail to keep up with the latest technologies are bound to disappear into obscurity.
Here are the tech advancements that will keep iGaming companies at the head of the pack:
Recent hype about generative AI has opened people’s eyes to the potential of AI. And the casino industry is embracing it. AI is expected to get even better at personalising gaming experiences, making real-time adjustments based on player behaviour, sifting through large amounts of data, detecting security vulnerabilities, promoting responsible gambling, and improving marketing efforts.
In addition to the VeliGames gaming portfolio, VeliTech offers an AI-driven player engagement and automation platform called VeliEDGE. VeliEDGE turbocharges marketing campaigns with intelligent customer segmentation, omnichannel engagement, data analytics,, and data-driven recommendations.
VR and AR
Virtual reality (VR) and augmented reality (AR) are revolutionising the gaming experience with three-dimensional renditions of popular games. These technologies allow players to enjoy the immersive experience of a casino atmosphere in the comfort of their homes.
The VR gambling market is expected to increase at a rate of 53.13% from 2021 to 2025, amounting to a total growth of USD 1.74 billion.
Digital currency and smart contracts increase transparency in online betting. This is because all transactions are recorded on the blockchain, allowing players to audit them. Cryptocurrencies enable quick and anonymous payments, making delayed payouts a thing of the past. Non-fungible tokens (NFTs), cryptographic tokens that are impossible to replicate, also make for unique and secure rewards.
The metaverse brings AI, VR, AR, and blockchain together in virtual realms that allow players to create avatars, socialise, and enjoy immersive experiences. This futuristic gaming ecosystem is expected to evolve quickly, with 6G technology supporting further advancements in AI and AR/VR.
The metaverse gaming market is expected to grow at an annual rate of 42.33% between 2023 and 2030, reaching a value of USD 168.4 billion by the end of the period.
To stay ahead of your competitors, work only with a casino game provider or aggregator that keeps up with these trends.
The right online casino gaming provider covers its bases, including a strong track record, proper licensing, robust security protocols, and reliable technical support. It also boasts an intuitive interface, a diverse selection of games, efficient integration, and a wide range of wagering options. On top of it all, the provider keeps up with iGaming trends, such as AI-powered tools and alternative payment methods like cryptocurrency.
The selection of games can make or break your casino business, so choosing a casino gaming provider is crucial to your success.
You need to get it right. And you’ll do just that by choosing VeliGames. Start talking to the VeliTech team here.